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1948 Montague Burton Ltd

 

 

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Stock Code MBU01

 
Company Montague Burton, a tailors and cloth manufacturer, which became a public company in 1929 and is now owned by the Arcadia Group.
Description Certificate no. 68775  for three ordinary shares of 10/- each. Black and cream certificate with ornate black border and imprint of company seal.
Issued To Charles Alfred Talbot of 177 Fallsbrook Road, Streatham, London SW16.
Issue Date 21st December 1948
Company Officers
 Bernard Burton Director Actual Signature 
 - Secretary Printed Signature 
Size 26cm wide x 25cm high

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Montague Burton Ltd.  was founded in 1900 by Mr. (later Sir) Montague Burton. A shop in Chesterfield originally sold the full range of men's and boys' clothing. There was only a very limited size range of ready-to-wear suits available at the modest prices which Burton customers could pay, but the company felt that it should be possible to offer a made-to-measure suit to the ordinary working man. This was a completely new departure from the previous trading pattern, but it was found possible to make arrangements with a small Leeds clothing manufacturer for this idea to be put into practice

In 1910, in order to secure an adequate supply of made-to-measure garments, the business began to manufacture its own clothing. Production was small and was carried on in a small, but growing, number of workshops. Burton said that the founder adopted the principle of developing a substantial turnover at a moderate profit margin, and that the importance of maintaining volume sales in the shops was emphasised by the entry into manufacture, since to keep production on an economic basis the factory had to be kept busy throughout the year.  The philosophy was that the efficient operation of the business demanded the co-operation of all workers and that this could best be obtained by paying good wages and giving good factory conditions. The prosperity of the business, on which good wages and conditions must depend, was based on putting into the suits sold the highest quality material that could possibly be used so that the customer would be so satisfied that he would return again and again.

After the first world war it was decided to consolidate the manufacturing part of the business, and a large site was acquired on the outskirts of Leeds for a factory. At that time there were forty shops. In the following years Burton concentrated on the sale of outerwear produced in its own factories.

In 1929 Burton became a public company. By that time the number of shops had reached 200, and between 1929 and 1939 the business continued to expand. During this period Burton began to manufacture cloth for its own use, and cloth production became a very large business in itself.

In 1947 it was decided to enter the ladies' retail clothing field, and for this purpose Burton acquired Peter Robinson Ltd. In 1952 Sir Montague Burton died, and in the following year, ino rder to provide for the future management of the company, Burton acquired Jackson the Tailor Ltd.  Jackson was a much smaller business than Burton and at the time of its acquisition had about fifty shops. The Jackson directors joined the board of Burton.

After 1953 it was recognised that the men's clothing trade was becoming increasingly a fashion field and that the previous policy of making very large quantities of standard cloth was not offering its customers what they really wanted. In consequence of this, and because the new management considered that it was unwise for a tailoring business with limited experience of the cloth industry to undertake cloth manufacturing, Burton gave up cloth manufacture and disposed of all its cloth production facilities.

The retail and outerwear manufacturing activities of the group were, however, carried on after 1953 substantially as before. New shops were opened, and shops were closed where they were found to be unprofitable.

In 1963 Burton acquired control of a French company called Societe Anonyme du Vetement Approprie, which then operated one clothing factory in Paris and four shops.

 

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